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Movember’s Mbodiment Campaign | Masculinity
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Movember’s Mbodiment Campaign | Masculinity
Movember’s Mbodiment Campaign | Masculinity
Movember’s Mbodiment Campaign | Masculinity
STORY
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Masculinity

We have heard it, read it, or felt it in one way or another. We often ask ourselves as well, as a man, am I masculine enough? What does it mean to be masculine? Let’s re-define what it means to be a man, and what being masculine is actually all about.

This video is part of a project put together by Bulldog Productions, Egale Canada and The Movember Foundation. The project was produced by Bulldog Productions (Matthew McLaughlin – Creative Director & Director) and Route 11.

 

Safe Spaces

“When I was in high school, I found the locker room to be one of the scariest places. Gay slurs and phrases were constantly thrown around that made me feel uncomfortable and made me even more afraid to come out and be who I really am. In many ways I avoided being athletic for this very reason. Let’s change the conversation in the change room. I think we can all agree, it’s time!” – Matthew McLaughlin – Founder of Bulldog Productions

This video is part of a project put together by Bulldog Productions, Egale Canada and The Movember Foundation. This project was produced by Bulldog Productions (Matthew McLaughlin – Creative Director & Director) and Route 11.

 

Behind the Scenes

My whole life I have dealt with body image issues. Once I came out, I found it even harder to keep up with the standards of beauty that we as gay men put on one another. The Mbodiment campaign was developed to create an open dialogue about how we see the bodies we are born into and those around us. Much like race or gender, body shapes and sizes play into how we move through this world and how we interact with one another. The goal is to leave our pre-concevied notions about how a body should look behindThis video is part of a project put together by Bulldog Productions, Egale Canada and The Movember Foundation. This project was produced by Bulldog Productions (Matthew McLaughlin – Creative Director & Director) and Route 11.

 

Watch the video series above.